Tourism Strategies that Help Destinations Thrive
Co-creating destination development, experience development and sustainable tourism frameworks and plans. We bring a participative approach and a regenerative lens to the management of destinations of all sizes, worldwide.
Our consortium
Composed of Louise Browne, Emilie Cayer-Huard and Robin Poirier, all independent tourism and sustainability consultants, our team has come together under the banner of Louise Browne Associates. We are trusted by destinations, governments, Indigenous organizations and tourism partners across Canada, Ireland and the UK.
We would welcome the opportunity to work closely with your organization or destination to create long term tourism frameworks, strategies and programs that will deliver local benefits and help maintain and celebrate the area’s local culture, identity and environment while enhancing your attractiveness to visitors who hold values aligned with your community.
Why Work With Us?
Multidisciplinary Project Expertise
Experience in strategic planning studies, regional and urban destination strategies, interpretive plans, experience development frameworks as well as product specific feasibility studies for public sector clients.
Extensive Tourism Expertise
25+ years advising destinations and governments in Canada, Ireland and internationally.
Regenerative Thinking, Practical Delivery
Strategies that balance economic, environmental, cultural and community outcomes.
Senior Consultants on Every Project
Experienced specialists who stay directly involved from project start to finish.
Our expertise
Our members hold robust and complementary expertise, skills and experience in all areas of destination management. How we help:
Create destination management strategies
Align tourism growth with community priorities.
Develop regenerative tourism frameworks
Move from sustainability commitments to implementation.
Design visitor experiences and tourism products
Create stronger visitor experiences while protecting local character.
Facilitated engagement
Build trust and support through meaningful participation.
We work with people to create long term tourism plans that enable places to thrive, communities to prosper, and local culture to be respected and celebrated.
Our team offers diverse skill sets and approaches including in-depth knowledge of case studies and best practices in Canada and internationally. We can deliver bilingual services in French and English.
Working with our team
As a team we have a strong working relationship and we are approachable, pragmatic, and flexible. We are responsible and accountable. We are nimble and can easily customize our approach to suit your organizational needs, budgets and timelines. We value diversity and inclusion and respect the perspectives of those with whom we work and engage.
Louise Browne, the Principal of Louise Browne Associates (LBA), is a tourism planner with many years of experience in providing strategic advice to national tourist authorities, central and local governments and development agencies in Canada, Ireland, and the United Kingdom. Emilie Cayer-Huard and Robin Poirier are both experienced tourism and sustainability strategists and project managers who have both played instrumental roles in developing and implementing thought-leading regenerative tourism strategies for businesses and organizations across Canada and beyond.
Our clients
We have worked with leading national, provincial, regional and municipal destination management organizations throughout Canada, Ireland and the UK. We have experience working with public authorities at all levels, Indigenous governments and organizations, not-for-profit organizations and corporations. Our team has a presence and relationships in British Columbia, Quebec, France, Ireland, and the UK.
Louise Browne Associates 